What makes Bloomington, Bloomington?

A City Initiative to Discover What Makes Our Community Unique

Together, we have an opportunity to create a strong identity we can proudly share, and your voice helps us capture a brand that truly reflects our spirit. We want to unite the community behind a common message to increase pride, attract talent and investment, and help visitors understand who we are. Let’s uncover our brand, one that resonates with locals and distinguishes us from others!

CivicBrand, a place branding consultancy with 17 years of experience, will lead this collaborative effort with the City of Bloomington to define and showcase what makes our community unique. Through a thoughtful, research-driven approach, we will engage residents, business owners, and stakeholders to ensure that every voice is heard and reflected in the final vision.

Click here to learn more about the approach and progress.

Engagement


Conduct deep community engagement through surveys, interviews, workshops, and on-the-ground interactions to understand local values, needs, and aspirations.

Strategy


Develop a clear and authentic brand strategy that aligns with community input, defining the brand’s positioning, messaging, and core identity.
We Are Here

Design


Bring the brand to life visually and experientially through design, signage, wayfinding, storytelling elements, and built environment integration.

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